Meet the Frog
John Watt
The Feral Frog Himself
Meet the Frog
Hi, I’m John Watt—the frog behind the name. Numbers have always been my passion, and now I’m bringing that love of accounting into a boutique firm built on stewardship, clarity, and fair pay.
Who’s Behind the Frog
My nickname “Frog” goes back to when I was 16. I loved spending long hours in the water during summer, and one day a lifeguard challenged me to a race across the swimming hole and back.
He hadn’t seen me swim before, and when he noticed my large frame, he joked about giving me a head start. I told him I’d give him one instead. He got a quarter of the way out before I started, but I still beat him there and back.
Afterwards, he laughed and said, “For a big guy, you swim like a frog.” A friend overheard, and from that day on, the nickname stuck.
I’ve enjoyed working with numbers for years, earning formal degrees and certifications along the way. When I started my bookkeeping firm, I wanted a name that reflected both who I am and how I work—resilient, adaptable, and memorable. That’s how Feral Frog Bookkeeping came to life.
Why a Frog?
Beyond the nickname, frogs are resilient, adaptable, and a little unexpected—just like the way we approach bookkeeping. Numbers can feel dry and intimidating, but I wanted to make them lively, approachable, and even a bit fun.
That’s why Feral Frog Bookkeeping was born: a name that’s memorable, a mascot that makes people smile, and a reminder that clear books don’t have to feel swampy.
Our Mission
At Feral Frog Bookkeeping, stewardship is at the heart of everything we do. We believe small businesses deserve clear books, fair pay, and a partner who cares.
Our mission is simple: to bring dignity, clarity, and transparency to bookkeeping, while supporting fair wages and sustainable growth.
What You Can Expect
When you work with Feral Frog Bookkeeping, you can expect:
• Accuracy, compliance, and transparency at every step
• Clean numbers and simple processes so you always know where you stand
• Down‑to‑earth communication—no jargon, no confusing reports, just clear explanations you can trust
Our goal is to keep your books clean and your stress low—no swampy surprises.
A Touch of Frog Charm
At Feral Frog, we take your books seriously—but we never forget to keep things approachable. Even the most serious frog knows how to keep the pond calm.
That’s why we add a touch of personality to every service, so bookkeeping feels clear, steady, and maybe even a little fun.
Closing
Thank you for stopping by—we’re honored to serve your business with clarity, care, and a touch of frog charm.
John Watt, the Feral Frog
Founder / Owner / Manager
“Clear books, fair pay, and a touch of frog charm — taming the swamp one ledger at a time.”